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Prepare for a career in Marketing or Entrepreneurship/Self-Employment.

This is a really powerful and unique opportunity for 10th grade students to be given the ability and trust and control to actually create a web presence … for local business owners.

Damon Thomas
Co-Founder, Quiq Labs

Overview

Pathways in the Marketing, Sales, and Service sector prepare graduates to work in marketing as advertising managers, market research analysts, PR specialists, sales managers, and more.

Students may have the opportunity to receive college credit and industry recognized certifications as well as participate in paid and unpaid internships.

Marketing, Sales, and Service

Sample Marketing Courses

The purpose of Advanced Online Marketing is to help students understand and apply advanced principles of online marketing to a variety of projects so they will be prepared to craft campaigns for their original products or services. Students will investigate, evaluate, and create various marketing and communication strategies for the internet. Great emphasis will be put on critical evaluation and website planning, development, design, and creating content for effective online marketing campaigns. Students will gain detailed knowledge in building a robust campaign and have a basic understanding of front-end web development skills.

Business Innovations is a certification-based learning course that integrates critical workplace skills development and industry-based certifications. Students will work to attain a national college and career readiness certification as a baseline for the course as they also develop: computer skills leading up to Microsoft Suites Certification, food service handling guidelines leading to a Food Handlers Certification, industry safety standards and OSHA 10 certification, and prerequisite content and course knowledge to pass the NCLB exam to be eligible to work for FUSD. Students will complete projects to demonstrate proficiency in required areas based on blended learning environment.

This course builds on the two foundational technology courses, Web Development and Online Marketing, as well as the foundational entrepreneurship course Business Startup Incubator. This is the second course in the entrepreneurship program, which means it provides an opportunity for students to learn curriculum that will enable them to operate the businesses they have pitched to investors in Business Startup Incubator.

The Design and Marketing course provides an understanding of principles, theories, and elements of design. It introduces students to the language of Visual Arts through 21st century technology. Students will engage in current social media marketing practice and include some historic practices in the creative field through a series of personal and creative activities, as well as develop an understanding of the cognitive marketing and branding solution for a given product, whether it is a commodity, a political idea, an instrument of social change, or an effort to recruit patronage or participation.

Yearbook Digital Media Communications and Marketing is a two-period yearlong course designed to have students understand the role of visual art and design, and its impact on society and culture, particularly in publication mediums. The course will focus on students understanding a designer’s target audience and stimulating creativity through a variety of two-dimensional media. Then, students will apply this artistic process to create designs for a yearbook publication. Finally, they will maintain the integrity of design through the editing process, while collaborating and communicating with their colleagues on the yearbook staff. The assignments in the course will demonstrate a student’s ability to apply the principles of design and effectively communicate their message. Assignments will also have students process, respond to, and judge design works using their knowledge of the elements of arts and the principles of design.

This course is designed to help students understand how the economy operates and to help students better prepare to make decisions as consumers, wage earners, and citizens within that economy. The history and study of financial markets and institutions are highlighted as financial issues facing citizens and government policy-makers in the United States and abroad are reflected in accessibility and equity. Option to earn college credit in high school; see instructor for information.

Integrated Marketing Communications is a course that provides students with the insight, skill, and knowledge to prepare for a career in marketing or business. Students will create, execute, and evaluate promotional strategies and content for advertising, sales promotion, and publicity/public relations. They will apply project management techniques to guide and control promotional campaign development and execution. Students will incorporate motivation theories, branding techniques, and design principles in communications with targeted audiences. Technology, employability skills, leadership, and communications will be incorporated in classroom activities.

This capstone course is designed for students to have the opportunity to design and market a simulated business that is set up and run by students to prepare them for working in a real marketing and business environment. Students will research the various business models available today as well as design marketing strategies around the 4 P’s. Students will analyze the basic organizational structures of business, identify key indicators to a successful business venture, and understand laws and regulations that govern the operation of a business and impact its design. Students will have the opportunity to market their business model to their peers and a panel of experts for their feedback and recommendations

This course is intended as a junior or senior capstone elective for students in Linked Learning Pathways. Combined with a one-hour lab, which is a functioning student store, students experience hands-on practice. The course integrates the communication and media demands of marketing careers with the communications skills expectations for post-secondary study in marketing or business. Students learn current theories and concepts in effectively marketing goods and services to identified target customers from a domestic and global perspective. Topics include market research, identifying target customers, advertising, promotion, public relations, branding, pricing, marketing communications, selling, and distribution channels.

Social Media Marketing is a course designed to prepare students for creation of effective social media marketing campaigns and business plans. Students will explore the history of the internet and the explosion of social media through inquiry-based research. Students will build a positive digital footprint, learn about communication norms using various communication platforms and social networking sites, and practice strategies for keeping themselves safe online. Through the creation and use of blogs, websites, YouTube channels, and social networking sites, students will learn how the creation of media content helps to establish networks and communities of shared professional and personal interests and includes, but is not limited to, online applications YouTube, Vimeo, Flickr, Instagram, Twitter, WordPress, and Blogger, HTML/CSS, etc., and their use as media-oriented platforms. Students will learn about the various forms of business ownership, will analyze the online presence of a business, and will examine how social media platforms have changed entrepreneurship. Course aligns with Precision Exams courses and certifications in Digital Marketing and Customer Service.

This capstone course is designed for students to have the opportunity to create a simulated business that is set up and run by students to prepare them for working in a real business environment. Students will research the various business models available today and determine the nature of their business, its products and services, its management and structure, and learn the daily operations of a business under the guidance of a consultant and a real business partner. Students will analyze the basic organizational structures of business and identify key indicators to a successful business venture and understand laws and regulations that govern the operation of a business and impact its design. Emphasis is on the current business software and the Internet for business transactions. Students are given the opportunity to present their business model to their peers and a panel of experts for their feedback and recommendations.

This course will expose students to the career readiness skills needed for a successful internship and prepare them for the world of work. An internship is a work-based learning experience that provides students the opportunity to apply their technical and academic skills in a professional setting. Students will develop and practice an understanding of the duties and responsibilities of high-skilled career areas, including terminology, climate, protocol, and other information that will enable them to analyze and revise their meaningful future plans. This course will expose students to the career readiness skills needed for a successful internship and prepare them for the world of work. The internship is supported with activities and assignments to deepen and enhance the experience. The structure of the internship aligns with local policy and program expectations for internships.

This course will expose students to the career readiness skills needed for a successful internship and prepare them for the world of work. An internship is a work-based learning experience that provides students the opportunity to apply their technical and academic skills in a professional setting. Students will develop and practice an understanding of the duties and responsibilities of high-skilled career areas, including terminology, climate, protocol, and other information that will enable them to analyze and revise their meaningful future plans. This course will expose students to the career readiness skills needed for a successful internship and prepare them for the world of work. The internship is supported with activities and assignments to deepen and enhance the experience. The structure of the internship aligns with local policy and program expectations for internships.

Note: Course availability varies by school and program.

CART Lab

CART is a college and career prep, half-day program for juniors and seniors in Clovis and Fresno Unified School Districts. Labs offer hands-on and industry standard methods for students to investigate and acquire a variety of skills. CART offers one lab in the Marketing sector.

Digital Marketing and Entrepreneurship Lab

Students explore how companies, such as Apple, Starbucks, Roxy and Nike develop their branding through product development, pricing strategies, promotional campaigns and global product placement. Students enjoy hands-on learning as they develop their own product brands and promotional campaigns, including online advertising and social media, television, radio, mobile and print advertising. Students learn industry-standard technology for conducting market research and creating advertising products. Students experience real-world learning through internships with non-profit organizations, media companies and advertising agencies.

Examples of Marketing Careers

OccupationEducation LevelMedian Annual Earnings in CA
Advertising and Promotions ManagerBachelor's degree$142,900
Insurance Agent/BrokerHigh school diploma or equivalent$51,570
Market Research Analyst and Marketing SpecialistBachelor's degree$73,600
Marketing ManagerBachelor's degree$166,300
Public Relations ManagerBachelor's degree$128,820
Public Relations SpecialistBachelor's degree$71,000
Real Estate AgentHigh school diploma or equivalent$60,510
Sales ManagerBachelor's degree$136,800

Source: US Dept of Labor’s Bureau of Labor Statistics for California

Marketing Pathways and Programs

Click here for an accessible list of the programs on the map, including links to school site pathway pages.

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