This course is intended as a junior or senior capstone elective for students in Linked Learning Pathways. Combined with a one-hour lab, which is a functioning student store, students experience hands-on practice. The course integrates the communication and media demands of marketing careers with the communications skills expectations for post-secondary study in marketing or business. Students learn current theories and concepts in effectively marketing goods and services to identified target customers from a domestic and global perspective. Topics include market research, identifying target customers, advertising, promotion, public relations, branding, pricing, marketing communications, selling, and distribution channels.
