This capstone course is designed for students to have the opportunity to design and market a simulated business that is set up and run by students to prepare them for working in a real marketing and business environment. Students will research the various business models available today as well as design marketing strategies around the 4 P’s. Students will analyze the basic organizational structures of business, identify key indicators to a successful business venture, and understand laws and regulations that govern the operation of a business and impact its design. Students will have the opportunity to market their business model to their peers and a panel of experts for their feedback and recommendations
