Integrated Marketing Communications is a course that provides students with the insight, skill, and knowledge to prepare for a career in marketing or business. Students will create, execute, and evaluate promotional strategies and content for advertising, sales promotion, and publicity/public relations. They will apply project management techniques to guide and control promotional campaign development and execution. Students will incorporate motivation theories, branding techniques, and design principles in communications with targeted audiences. Technology, employability skills, leadership, and communications will be incorporated in classroom activities.
