The purpose of Advanced Online Marketing is to help students understand and apply advanced principles of online marketing to a variety of projects so they will be prepared to craft campaigns for their original products or services. Students will investigate, evaluate, and create various marketing and communication strategies for the internet. Great emphasis will be put on critical evaluation and website planning, development, design, and creating content for effective online marketing campaigns. Students will gain detailed knowledge in building a robust campaign and have a basic understanding of front-end web development skills.
